Painting Billboards

Climb in the ideelz carriage, babies, cause we're going for a stroll.

Ten weeks ago, Timbo and J-Timbo teamed up with Nelly Furtimbo to press a single for the club's turntables, a verse-chorus-verse paint by numbos. N-Furtado does the same breathy generic shit she pushed on us with "Promiscuous Girl," not surprising since Timbaland produced that as well. Timbo raps about producing, but of course the main feature of the song is the only sexy person in the trio.

Timberlake sounds like he's trying even harder than usual to be a rapper, even defending himself with zingers like "If sexy never left, why's everybody on my shi-i-i-t." Transitioning from boy-band to b-boy, Justin's landed at the uncomfortable boy-boy stage.

But enough about "whether the song is good" or "what the artist is up to," and none of "what the beat sounds like" because holy yawns on all that, right?

The most compelling feature of this otherwise bland song--besides the end-line (dammit RID DH) stuttering--is the music video. Note each performer's movements. Nelly points her hands at the camera to emphasize her point. Justin points his hands at the camera to emphasize his face. Timbo points his to de-emphasize his face. One gets the impression by watching this that the three artists are being melted into paint, stirred in a big vat, poured into cans, shaken in one of those automatic shakers, then opened and spilled all over a dance floor, where people had just been minding their business, and now suddenly everyone's coated in this beige liquid, but as with all club mishaps (vomiting, pill-fueled wig-outs), they try to pretend it didn't happen and just keep dancing. And so "Give It to Me" coats the nation (maybe even the world), and we're all nearly eleven layers thick (1 wk/layer).

Give It to Me on Youtizzle!